customer insight

См. также в других словарях:

• Customer insight — is the collection, deployment and interpretation of information that allows a business to acquire, develop and retain their customers. Analysis Firstly, the collected data must be audited to fully understand the quality and opportunity within the …   Wikipedia

• Insight — (for other uses, see Insight (disambiguation) Insight can be used with several related meanings::*a piece of information:*the act or result of apprehending the inner nature of things or of seeing intuitively:*the power of acute observation and… …   Wikipedia

• Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… …   Wikipedia

• Customer dynamics — is an emerging theory on customer business relationships that describes the ongoing interchange of information and transactions between customers and organizations. These exchanges occur over a wide range of communication channels, such as phone …   Wikipedia

• Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

• Customer analytics — is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship …   Wikipedia

• Customer satisfaction research — is that area of marketing research which focuses on customers perceptions with their shopping or purchase experience. Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because… …   Wikipedia

• Customer base — The customer base is the group of customers and/or consumers that a business serves. In the most situations, a large part of this group is made up of repeat customers with a high ratio of purchase over time. These customers are the main source of …   Wikipedia

• Customer intelligence — Contents 1 What it is 2 CI and CRM 3 Process 4 Example sources of data for CI 5 Benefits …   Wikipedia

• Insight Communications — Infobox Company company name = Insight Communications Company, Inc. company company type = Private company slogan = foundation = 1985 location = flagicon|USA New York City, New York, USA key people = Michael S. Willner Dinni Jain John Abbot… …   Wikipedia

• Voice of the customer — (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in depth process of capturing a customer s expectations, preferences and aversions.[1] Specifically, the Voice of the Customer is a market… …   Wikipedia